1/28/2010 - 

Developer of Oceanfront Estate in The Strand Turns to Online Auction to Deliver a Buyer

NEWPORT BEACH, Calif.- The LFC Group of Companies, the industry leaders in the online auction marketing of real estate, is proud announce their latest auction campaign on the company’s residential auction website FRE.com: a luxurious oceanfront estate in Dana Point’s The Strand at Headlands, southern California’s last and most exclusive beachfront community. The developer of Vista al Mar, an exquisite Santa Barbara-style custom beach home once priced at over $15 million, has set an opening bid of just $7.5 million.

“Online auctions are an expedient alternative to the snails-pace of traditional sales, especially at this price range,” said LFC’s Director of Marketing Kelly Lovegrove. “This is not a fire sale. It’s a way to connect with high-end buyers, most who appreciate the anonymity of an online auction, and give them an opportunity to purchase this estate at a fair yet discounted price.”

Vista al Mar exemplifies luxury coastal living in southern California. Located on a single-sided cul-de-sac, the three-level estate offers breathtaking panoramic views of the Pacific Ocean and nearby Catalina Island, accompanied by a soundtrack of gentle ocean waves. Designed by renowned architect Jon Eric Christner, this beautiful brand new home spans over 9,000 square feet and includes 5 bedrooms, 6 full baths and 2 half-baths.

The developer spared no expense, ensuring that this home would live up to the high profile ad expectations of the location. Rich wood beam ceilings and arched passages complement the home’s open layout, one that showcases the spectacular ocean views and picturesque vistas. The numerous amenities include an expansive gourmet kitchen, media room, game lounge, exercise room with a sauna, and wine cellar. The spacious master suite comes with an inviting sitting room and fireplace, boutique-like walk in closet and private terrace with storybook views. The dual-level patio features numerous seating areas and an infinity spa with a cascading waterfall into the larger salt water pool below. Residents at The Strand at Headlands have exclusive access to the community’s private oceanfront beach club nestled a mere 25 feet above the sand. The five-star beach club includes a pool and spa, dining areas and fitness center.

“Having worked successfully with LFC in the past, we knew the online auction format would draw substantial interest not just on a local level, but also on a national and even international scale,” said Chris Valli of Surterre Properties. “We’re excited to bring this auction to the luxury buying market.”

Interested buyers of Vista al Mar are encouraged to visit http://www.FRE.com/382R2 for specific property documentation, auction details and viewing schedule. The bid deadline is April 15, 2010.