In trying economic times, ready-to-build lots are a difficult product to pitch. Yet this is exactly what FRE did with properties near Lake Havasu, Arizona - and with an amazingly positive response. The 18 home sites, set within an exclusive, gated community anchored by the premier Arnold Palmer Signature Golf Course, offered buyers the opportunity to own a prime piece of "The River". Advertising in newspapers throughout North America, and maintaining a strong internet advertising presence, allowed LFC's marketing professionals to capture the attention of buyers in the United States and as far away as Canada. Interest in the properties was so great that the auction didn't end until 14 days of Last Call® had passed.