Known as the "Wine and Roses" event, this auction of 14 single family homes in Wasco, California, and new homes and home sites in Paso Robles, California received unbelievable attention with nearly 5,000 hits to the event page and 300 registrants. In a competitive bidding war, 40 bidders pushed the auction into two weeks of Last Call®, a testament to the excitement generated through LFC's marketing campaign, which placed targeted ads in newspapers throughout California.