The auction of 13 brand new homes in the community of Laughlin Ranch in Bullhead City, AZ garnered an incredible response. With nearly 6,000 clicks to the website and over 200 registrants, bidding got off to an amazing start. Extending the advertising campaign to include targeted ads in newspapers in major U.S. cities, as well as Canadian cities such as Edmonton, Vancouver, and Calgary, LFC's marketing professionals amassed an international buyers' pool intent on bidding for these properties. The effective and wide reaching coverage of the 'directed' marketing campaign ensured that buyer interest was successfully focused on the homes, bringing in the maximum volume possible in the midst of a challenging market.