In trying economic times, ready-to-build lots are a difficult product to pitch. Yet this is exactly what FRE did with these properties. The 18 home sites, set within an exclusive, gated community anchored by the premier Arnold Palmer Signature Golf Course, offered the opportunity to own a prime piece of "The River". Advertising in newspapers throughout North America, and maintaining a strong internet advertising presence, LFC to captured the attention of buyers in the United States and Canada. Interest was so great that the auction didn't end until 14 days of Last Call® had passed.