Online real estate auctions deliver an innovative and effective sales option with remarkable results for sellers, namely builders, developers, investors and even lenders.

The combination of proven marketing strategies, a user-friendly website, years of successful auction experience and in-depth knowledge of the housing market, sets us apart from competitors.

Each auction in our online program is expertly handled by the seasoned marketing professionals from our in-house agency, LFC Communications Inc., who develop a comprehensive communications campaign that incorporates all facets of media, including print, broadcast, Internet, direct mail and public relations.

Auctions draw attention; but online auctions draw global attention.

With a focused and well-executed advertising campaign, the goal is to gain extensive exposure of the property, thereby generating interest from the highest number of potential buyers in an accelerated time frame.

Our proprietary Internet auction technology, the Media/Prospect Tracking System (MPTS), delivers real-time results on ad response and buyer interest. The valuable insight of these metrics allow for a targeted, cost-effective advertising campaign, and assists the marketing team in identifying an audience with the most “buyer potential.”

Ultimately, our objective is to deliver to sellers the absolute highest value for their property. Our patent-pending “Last Call” feature lets serious buyers determine how long the auction will continue and to what price. “Last Call” automatically extends the deadline as bidders continue to place online bids, and only ends when no further bids are placed, often increasing a property’s final purchase price by 20 to 30 percent. This specially-developed auction technology takes every last dollar off the table.

Seller's Frequently Asked Questions

What are the benefits of selling my property using the Online Auction method?

Selling property through an Online Auction allows Sellers to quickly dispose of standing inventory, cut carrying costs, and receive a non-contingent contract, usually with a 30-day closing. Sellers also benefit from the extensive marketing campaign an Online Auction delivers. Furthermore, Online Auctions draw the highest number of potential buyers by eliminating any barriers to entry. Rather than having to show up at a specific venue on a certain day, bidders can participate from anywhere in the world and from the convenience of their own computer.

What types of property does Freedom Realty Exchange® auction?

The Freedom Realty Exchange® website is designed to sell both large-volume residential inventories and individual properties for builders, developers, investors and lenders who are looking for an effective way to sell property in today’s soft housing market. From condominiums and town homes to single-family homes and REO’s, the Freedom Realty Exchange® has auctioned many different types of residential real estate on its website. If you are interested in selling commercial or industrial real estate, such as vacant office space or development land, please visit the LFC Online website at www.LFC.com.

Am I required to sell my properties to the highest bidder?

Most of the properties we auction on the website are sold as a "Reserve Auction,” meaning that the Sellers set an undisclosed “release price” and may choose to reject any bids that do not meet the release price. However, the best way to attract bidder attention is to auction some of your inventory in an "Absolute Auction” format, meaning that the property will be sold to the highest bidder, regardless of price. An “Absolute” sale attracts bidders because they can invest time and energy in their due diligence, prior to the bid deadline, with the confidence that the property will be sold without question.

How will my property be marketed?

Our full-service, in-house advertising, marketing and communications agency, LFC Communications, Inc. produces creative, effective and results-oriented marketing campaigns for every auction. Each campaign incorporates print advertising on a local, regional, national and international level, as well as targeted Internet advertising, email and direct mail campaigns, radio and extensive public relations exposure. By utilizing state-of-the-art media research, a proprietary tracking system, which delivers real-time results on ad response and buyer interest, and comprehensive in-house production capabilities, the agency’s experienced marketing professionals execute the most focused, cost-effective advertising campaign for every auction.

Do buyers feel comfortable purchasing something as significant as a home over the Internet?

Yes! We have been selling residential real estate on the Freedom Realty Exchange® website since 2005. In our experience, well-established auction websites combined with a growing acceptance of technology over the last few years, has made the general public feel much more comfortable with the process of online bidding and making major purchases over the Internet. Knowledgeable Property Representatives are available onsite at every property to allow prospective bidders to visit and inspect a property before they place a bid. Detailed documents and other information on each property are available for interested buyers to download off of our website, in order for them to thoroughly conduct their due diligence. Furthermore, our experienced Auction Managers are available over the phone to guide each bidder through the auction process, step by step.

Where will the auction be held?

All of our auctions are conducted via the Internet, on our website www.FRE.com. Our convenient Online Auction format allows all bidders to place bids from their own computer, in the privacy and comfort of their own home or office.

Contact our New Business Department at newauctions@lfc.com or (800) 966-0665 to set up a Demo and discover how an Online Auction can work for you!