THE FUTURE OF
REAL ESTATE (FRE)

Real estate and innovation have been in our blood for more than 35 years. Over the decades, we have recognized that auctions offer the perfect solution for selling commercial real estate and residential real estate on an accelerated timeline. The Future of Real Estate’s proprietary online auction platform boasts global exposure and comprehensive real estate marketing strategies, to find and meet buyers wherever they are.

The synergy of seasoned real estate professionals, trailblazing web wizards and veteran advertising experts provides a marketplace that unveils the true value of a property, to bring buyers and sellers together at an agreed price.

Real estate and innovation have been in our blood for more than 35 years. Over the decades, we have recognized that auctions offer the perfect solution for selling commercial real estate and residential real estate on an accelerated timeline. The Future of Real Estate’s proprietary online auction platform boasts global exposure and comprehensive real estate marketing strategies, to find and meet buyers wherever they are.

The synergy of seasoned real estate professionals, trailblazing web wizards and veteran advertising experts provides a marketplace that unveils the true value of a property, to bring buyers and sellers together at an agreed price.

A HISTORY OF INNOVATION

1980's

A Better Way to Sell Real Estate

LFC took the revolutionary step of using auction methodology to sell non-distressed commercial and residential properties.

2004

Launched the Future of Real Estate (FRE.com)

A ground-breaking platform to transfer the complete real estate transaction online. Enabling buyers to conduct due diligence, schedule tours, place earnest money deposits, bid and close transactions. All from the comfort of their home or office.

2005

Media Prospect Tracking® system

MPTS delivers advanced metrics on each media placement’s capacity to drive traffic to the property webpage. Taking the guess work out of which item of marketing worked the best.

2006

The platform went global!

Attracting buyers from around the world and successfully selling property in North and South America, Canada, Europe and the Middle East.

2008

Last Call® technology developed to prevent “sniping"

No longer could a bid be placed in the last few seconds of the deadline to prevent another bidder from bidding. Last Call will extend the bidding for a predetermined period of time. Providing a transparent and fair experience for all.

2009

Universal Last Call® transforming new homes sales

Buyers can bid on any property in a grouping and if a single property becomes too expensive they can begin bidding on a less expensive property. All properties are available to buy until there are no bids placed on any property, providing a fair chance for all buyers to get their dream home and for the price they wish to pay. Developers reap the benefit of selling all available inventory on a definitive timeline and takes the guess work out of which property the public perceives to have the most value.

2013

REITbid.com – Providing liquidity to an illiquid market

The leading secondary market for non-traded public REIT shares.

2015

AMP® – Accelerated Marketing Program

Provides brokerage companies and developers with their own proprietary URLs and branded websites; utilizing FRE’s online auction technology.

2016

Auction Plus®

Offers an accelerated marketing alternative for properties that need more than the conventional auction format. With Auction Plus the process is more flexible and allows buyers to include contingencies with their bid.

OVER 35 YEARS
OF WORLD CLASS SERVICE

Working hard to find buyers, present them with the necessary data, set the environment for competitive bidding, and allow informed buyers and sellers to agree terms in a transparent marketplace.