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Here is a small sample of the billions of dollars of auctions we have held over the last thirty years. Select the asset-type below that interests you to see examples.
We have auction-marketed many different types of real estate around the world. We are available to discuss our past auction marketing campaigns or future ones, contact us by phone or email today.
The Refuge at Lake Havasu, Arizona
These 18 home sites, set within an exclusive, gated community anchored by the premier Arnold Palmer Signature Golf Course, offered the opportunity to own a prime piece of "The River". Advertising in newspapers throughout North America, coupled with strong Internet advertising, captured the attention of buyers in the United States and Canada. Interest was so great that "Last Call" day-to-day bid extensions continued for 14 days.
Paso Robles and Wasco Lot Portfolio - California
Known as the "Wine and Roses" event, this auction of 14 single-family homes in Wasco, CA, and new homes and home sites in Paso Robles, CA, received unbelievable attention with nearly 5,000 hits to the event page and 300 registrants. In a competitive bidding war, 40 bidders pushed the auction into two weeks of Last Call, a testament to the excitement generated through FRE's marketing campaign, which placed targeted ads in newspapers throughout California.
120 acres - Chippewa County, Wisconsin
In this auction, a ±120-acre commercial/industrial property with frontage on Hwy 53 and 17th Avenue in the Village of Lake Hallie, Wisconsin, was offered in 4 sections and successfully sold due to the combined efforts of our highly trained, professional staff and sophisticated Internet auction technology.
Fully Entitled Land for up to 14 Condos - Pismo Beach, California
Situated just minutes away from the ocean, this .6-acre parcel of PRIME development land is located in beautiful Pismo Beach, CA. It was fully entitled for 14 condominiums. Several developers bid for the opportunity to develop the property resulting in a final high bid 40% higher than the seller’s reserve price.
Whispering Pines in Caughlin Ranch - Reno, Nevada
FRE conducted an online auction for 6 residential home sites and 1 open-space lot in one of Reno's most renowned master-planned communities, Caughlin Ranch. The marketing campaign was designed to attract maximum exposure and attention in a heavily saturated market.
Portfolio of Properties in Central California
FRE worked with a local bank to orchestrate an online auction for two bank-owned land parcels in Paso Robles and Los Alamos, CA. The auction continued a growing trend in which community banks and other financial institutions chose FRE for the swift disposition of their real estate assets.
+/-29.1 Acres in Spartanburg County, South Carolina
FRE orchestrated a bankruptcy auction by Order of the Trustee for this +/-29.1-acre plot of land in Spartanburg, SC. The comprehensive auction marketing campaign brought in local bidders as well as regional investors who were eager to take advantage of this impressive property.
Development Land in Anderson County, South Carolina
FRE orchestrated this online auction for two large parcels of vacant development land in and around the city of Anderson, SC. The auction marketing campaign brought in interested buyers from across the region who sought to purchase this prime land in the beautiful natural surroundings of the Blue Ridge Mountains.
Development Land in Warner Springs, California
This large parcel of land is located in Warner Springs, a small town near Temecula wine country in northern San Diego County, CA. FRE launched a targeted local and regional marketing and advertising campaign which resulted in the sale within 90 days of this remote and highly desirable property.
±5.05 Acre Home Site in Danville, California
This spectacular 5 acre property was the perfect setting for someone to build their dream home. Several bidders saw the potential and bid accordingly, resulting in a robust Last Call bidding event. Both seller and buyer were more than pleased with the outcome.
Lakefront Land Parcels in Tuolumne County, California
This auction for 300 acres of pristine lakefront development land in Tuolumne County, CA needed more than a traditional marketing approach in order to bring awareness to the property. The targeted marketing campaign reached beyond the local area and brought several bidders to the online auction, resulting in spirited bidding and a sale price that was commensurate with the seller’s expectations.
Prime Development Land in San Jose, California
This auction of two parcels of land in San Jose, CA, concluded after an extensive local campaign. This auction resulted in more than 2,400 visits to the site and more than 40 registered bidders. The buyer was able to acquire these parcels after a successful, quick close.
Nevada Land Rush
The LFC Group of Companies was chosen by Morgan Stanley and their subsidiary, Nevada Land and Resource Company, to market and sell more than 2 million acres of undeveloped land located in Northern Nevada. LFC launched a worldwide marketing campaign with special emphasis on Europe and Asia. Auction sales seminars were held by LFC sales personnel in London, Hong Kong, Tokyo, Vancouver and various cities throughout the United States. The campaign produced over 25,000 inquiries from prospective buyers from every state in the United States and from over 34 other countries throughout the world. The auction day event produced over 2,000 sealed bids with almost all of the offered parcels going under agreement. Approximately 3 months after the sale, the remainder of the property was sold in bulk to a Canadian investment company.
Red Hawk Estates Finished Lots in Fresno County, California
Rather than a protracted and costly individual lot sale program, the seller elected to accelerate the sales process utilizing FRE’s online auction. In approximately 90 days, all 44 finished residential lots within the 50-lot Red Hawk Estates subdivision in Fresno County, California, were sold and closed. The highly competitive bidding process coupled with a broad reaching marketing campaign, resulted in robust bidding and final sale that far exceeded the seller’s expectations.
Subdivision in Auburn, California
FRE auctioned the partially-completed 29-lot Auburn Bluffs residential subdivision in Auburn, California. The auction campaign generated 47 qualified prospects, many of whom were local builders/developers familiar with the development challenges of the property. By utilizing the FRE auction platform, multiple bidders placed bids on this challenging asset making the campaign a success.
+/-75 Acre Development Site near Dayton, Ohio
This auction was for a ± 75-acre residential development parcel in Huber Heights, Ohio. Following a local and national auction marketing campaign and an exciting 9-day Last Call®, the seller accepted a final bid that was $150,000 more than the high bid posted at the initial bid deadline. That additional 148% in revenue would have been left on the table if any other auction format had been used.
Austin, Texas Development Parcel
This online auction was for a ± 11.846-acre development parcel located in Austin, Texas. Aggressive targeted marketing to local owners/investors and major storage companies looking to relocate or open additional facilities generated numerous qualified prospects and bids on the property.
Baker, California
This auction focused on ± 638 acres of land zoned Resource Conservation (RC) surrounded by land owned by the Bureau of Land Management along Interstate 15 on the way to Las Vegas. This property proved to be a very difficult property to sell. Like many of the properties that LFC auction markets, they have “a storyâ€, meaning they are practically resistant to traditional marketing methods, yet patience and persistence won out with this year-long campaign and the property was eventually sold.
±149 Acres Residential Development Land
Property sold above reserve price to the largest landholder in Stony Plain, AB. Excellent opportunity to acquire ±149 acres of residential development land in Parkland County Zoned CR - Country Residential District Approvals for subdivision up to 50 residential acreage lots are able to be reactivated The CLOSEST country residential development parcel to Stony Plain - located less than 5 minutes west of town
Residential and commercial land | National event
This successful auction featured residential and commercial land parcels consisting of 1/3 acre to more than 40 acres. Residential parcels offered varied topography, terrain and amenities that included: pasture lands, valleys, streams, meadows, brushlands, woodlands, mountain tops, ocean views, hunting, fishing, hiking, snowmobiling and cross-country skiing.
Multiple Property Types | British Columbia, Canada
This major Canadian landowner selected FRE to auction market stunning vistas, timber land and industrial docks on Vancouver Island. This auction included Capes Lake with over 12,000 acres of secluded forest, majestic waterfalls, serene lakes, commercial timber and unsurpassed views and Campbell River with a waterfront, concrete boat launch and wharf with adjoining docks, which was successfully sold.
Residential land & estate | Temecula, California
This auction was for a ±24.5-acre, 5-lot estate vineyard residential land development. The site was fully entitled for 5-acre residential estate vineyard lots and zoning allowed for 20-acre micro-wineries or hotel developments as well. This auction was able to bring more than 1,700 individual viewers to the auction web page and more than 30 registered prospects.
Commercial development land | Edinburg, TX
This auction featured a 6-acre parcel of commercial development land in Edinburg, TX, close to the US/Mexico border. The seller was very motivated and agreed to set a very low minimum bid in the interest of attracting potential buyers and allowing them to determine the market value through FRE’s competitive bidding process. The advertising campaign achieved high click-through rates including 14 registered bidders who competed for the property. The auction ended with a final high bid that far exceeded the seller’s expectations, and the sale closed all-cash in 30 days.
Land | Sunol, California
This auction was for ± 6.5 acres near Interstate 680 in Sunol, CA, and offered plenty of development opportunities; from a winery to a plant nursery, an RV Park or other agricultural uses. Large on-site signage was erected on the property, taking advantage of the high visibility from the interstate, and in combination with a targeted email campaign, produced several interested prospects.
Residential land | Orland, California
FRE conducted this bank-owned online auction campaign for a nondescript ±53-acre parcel of residential development land in Orland, California. The auction was highly successful, generating 22 days of Last Call bidding that yielded an additional $340,497, or 155%, in return revenue beyond the initial bid deadline.
CLIENTS & BROKERS WE’VE WORKED WITH
We’ve successfully auction marketed and sold commercial real estate and residential real estate for large financial institutions, government agencies, international brokerages, developers, residential builders and private sellers across the globe.
