Marquee Michigan Avenue Parking Spaces - Chicago, Illinois
This unique event showcased the creative ways auctions can be used. Here, the auction process was utilized to distribute parking spaces to the highest bidding residents of the Marquee Michigan Avenue development in Chicago. The auction featured 240 spaces available ONLY to residents, and commanded an intense bidding war, with residents clamoring to claim the best parking spaces being offered. In a city where parking comes at a premium, the online auction proved the best - and fairest - way to dole out such a hot commodity.
Adelphia - Buildings and Development Land - PA, CT, AL, KY, WV, NY and CA
After the discovery of a few more residential and commercial buildings as well as land parcels in addition to those properties previously auction marketed by FRE, Adelphia contracted FRE to launch another online auction marketing campaign. Like its predecessor, this auction also garnered plenty of interest from international buyers and local buyers alike. The properties were sold individually after aggressive bidding that lasted 14 days.
The Offices @ NuRiver Landing - Fort Lauderdale, Florida
Located in the famed NuRiver Landing area of Fort Lauderdale, Florida, these office condos featured amenities such as a roof top pool and spa, and panoramic views of the ocean, riverfront, park and city lights. Also included was a two-story state-of-the-art fitness center with indoor racquet and basketball courts, cardiovascular equipment and his & hers steam, sauna and lockers. Due to favorable market conditions, the FRE website received over 10 thousand “hits” during the 45 day marketing campaign. When demand exceeds supply, auctions provide a superior marketing approach; permitting bidders to continue bidding in a fair, transparent, manner until they “win” the property.
The Refuge at Lake Havasu, Arizona
These 18 home sites, set within an exclusive, gated community anchored by the premier Arnold Palmer Signature Golf Course, offered the opportunity to own a prime piece of "The River". Advertising in newspapers throughout North America, coupled with strong Internet advertising, captured the attention of buyers in the United States and Canada. Interest was so great that "Last Call" day-to-day bid extensions continued for 14 days.
Paso Robles and Wasco Lot Portfolio - California
Known as the "Wine and Roses" event, this auction of 14 single-family homes in Wasco, CA, and new homes and home sites in Paso Robles, CA, received unbelievable attention with nearly 5,000 hits to the event page and 300 registrants. In a competitive bidding war, 40 bidders pushed the auction into two weeks of Last Call, a testament to the excitement generated through FRE's marketing campaign, which placed targeted ads in newspapers throughout California.
120 acres - Chippewa County, Wisconsin
In this auction, a ±120-acre commercial/industrial property with frontage on Hwy 53 and 17th Avenue in the Village of Lake Hallie, Wisconsin, was offered in 4 sections and successfully sold due to the combined efforts of our highly trained, professional staff and sophisticated Internet auction technology.
Luxury Estate Property in Harbor Ridge - Newport Beach, California
This auction was for a beautiful custom estate home in the guard-gated Harbor Ridge community of Newport Beach, CA. The auction brought in local as well as national buyers who were anxious to take advantage of this incredible opportunity.
A Piece of Paradise Auction - Castle Pines Village - Castle Rock, Colorado
This auction was for 5 Mediterranean-themed homes in Castle Pines Village. As described in the auction "Extraordinary natural beauty and a luxurious lifestyle blend seamlessly to provide each resident a unique opportunity for indulgence and self-expression." Also for auction were two prime homesites in the luxurious Castle Pines Village to build a dream home. A prestigious auction in Denver.
Home with Golf Course and Ocean Views - San Clemente, California
This auction was for a gorgeous new Tuscan-inspired luxury home in San Clemente, one of Southern California's most charming beach towns. This 4bd/3.5ba home boasted an attractive floorplan of 3,000 square feet, sublime Pacific Ocean views and extraordinary finishes.
Ocean View Estates - Dana Point, California
This auction was for two brand new luxury oceanfront estates in The Strand at Headlands, southern California's last and most exclusive beachfront community, located in the picturesque beach town of Dana Point. The multi-million dollar homes featured a host of world-class amenities to match the sublime ocean views, including cascading waterfalls, gourmet kitchens and expansive master suites.
Desert Oasis - Laughlin Ranch 3 - Bullhead City, Arizona
The auction campaign delivered a third successful sale for a well know residential developer. Having completed two previously sold-out auction campaigns, the FRE auction marketing team produced another spectacular event with over 12,000 “clicks” to the website and over 220 registered bidders. All 12 homes sold and closed in less than 90 days.
Central Valley Auction - Citrus at Mossdale Landing - Lathrop, California
A major homebuilder in Central California was left with standing inventory of more than fifty single-family homes in three different developments spread across hundreds of miles. Faced with the carrying cost of keeping three fully staffed sales offices open for up to a year, the owner elected to use FRE’s online auction to create a sense of buyer urgency. One hundred fifty bidders from across the country competed online for the homes, placing nearly 500 bids throughout the auction campaign. The flurry of bidding activity pushed the auction into 11 days of “Last Call”; FRE's patented feature that automatically extends the bid deadline as bidders continue to compete for the homes. Last Call® bidding continued for 14 days. The homes sold and closed in a start to finish campaign of 90 days, freeing up valuable capital for the seller.
Amelia RiverWalk - Fernandina Beach, Florida
FRE auctioned eight brand new estate homes, including a fully furnished model, in Amelia RiverWalk, a private gated community located in Fernandina Beach, just across the bridge from Amelia Island. All eight homes were successfully sold to Buyers from across the USA and Canada, during an exciting 15-day Last Call©.
Post-Auction Sale-Talking Rock Estates- Prescott, Arizona
The online auction was for select builder inventory at Talking Rock, a 3,400 acre gated, master-planned golf-course community in Prescott, Arizona. The auction marketing campaign achieved great success in one of the country's toughest 2nd home markets, proving that FRE's auction platform is truly universal. The auction attracted buyers from all over the USA looking to own/build a vacation/permanent home in Arizona.
CLIENTS & BROKERS WE’VE WORKED WITH
We’ve successfully auction marketed and sold real estate for large financial institutions,
government agencies, international brokerages, builders/developers and private sellers across the globe.